At a glance

Rubi holds a Bachelor's and Master’s in English and American Literature, with a minor in Creative Writing, from New York University. There, her short fiction was selected for readings at the historic Lillian Vernon Creative Writers House on more than one occasion, and her graduate thesis earned the express compliments of the program's director.

Currently, she is the Associate Creative Director at Veritone One, a leading audio and creator-based performance advertising agency. During her time there, she's written for over 110 brands with cumulative spend in the mid-nine figures, including Amazon Alexa, Molina Healthcare, and HelloFresh, and owned the creative initiative for the agency's first-ever smart speaker skill integration. She has also lent her talents to various ad hoc projects, such as writing an original podcast in collaboration with CBS News, and developed the content strategy and copy for two iterations of the Veritone One website.

Rubi is obsessed with words and prides herself on her ability to use them incisively and artfully. She can also write in the third person as necessary.

Most recently

Associate Creative Director

Craft concepts and copy as creative lead for over 110 advertising clients with over half $1B in cumulative spend
- Ex: Amazon, Honey, ExpressVPN, HelloFresh, e.l.f. Cosmetics, MasterClass
- Influencer talking points, podcast, YouTube, radio, digital, social, email, web
Present concepts to client; provide creative consulting throughout the campaign
Oversee production of pre-recorded spots
Developed content strategy and wrote all copy for Veritone One website rewrite
Principal writer on She Makes the Rules Podcast, in partnership with CBS News
- Wrote and researched the majority of episodes
- Named the show, co-developed the premise, selected subjects, advised on production
- Provided guidance and editing for other writers on the project
Successfully led the creative initiative to create the agency’s first smart speaker skill
Attend Executive meetings and work with Creative Director on department initiatives
Continue to manage the responsibilities below, earning the highest scores across the board from on every quarterly review

Senior Copywriter

Oversee junior writers, providing guidance, resources, and critique
Increased marketing and branding responsibilities
- Created Veritone One branding guide for Marketing Manager
- Wrote B2B whitepapers and web copy for Influencer Bridge and VeriAds
- Worked with Veritone, Inc., copyediting their website copy and company mission statement
Co-developed and executed “Lean On Molina” campaign for Molina Healthcare
- Earned first-time creative ownership of a major healthcare campaign for the agency
- Boosted client CTR significantly YoY

Creative Copywriter

Developed a new rating metric for live ad reads in collaboration with analytics team
- Optimized agency-wide ad review process and informed the creation of a dedicated compliance team, solving for a lack of bandwidth for writers
- Provided data that is more objective, digestible, and actionable
Wrote website copy for VeritoneOne.com (2018 edition)

Previously

Advertising Copywriter at Estrella Media

Writing Instructor at Legal Outreach

Fashion Intern at Cosmopolitan

Education

2015

New York University

MA, English and American Literature

3.8 GPA

2014

New York University

BA, English and American Literature

Minor in Creative Writing

Cum laude