I am a creative director, a copywriter,
and a content strategist
with 10 years of experience in advertising, branding, and performance marketing.
I served as the Director of Content Development
In my latest role I:
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Led the development and production of market-facing thought leadership, including three white papers—one introducing an industry-first approach to video podcast measurement!—and the agency’s annual State of Audio Advertising report
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Helped bring the biggest-ever Chief Audio Officer Summit to life by providing content programming, event communications, creative direction for panels and presentations, and on-site production support
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Directed the editorial strategy and weekly production of The Media Roundtable podcast and its spinoff What’s a Podcast?: The Revolution Redefined—from research and scripting to guest outreach, recording, and promotional packaging (titles, descriptions, clips)
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Co-developed and produced the agency’s first webinar
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Wrote and refined brand and marketing materials including PR copy, email campaigns, landing pages, and laid the content foundation for the agency’s newest website
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Worked cross-departmentally to edit, proof, and shape design and production for all published content
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Facilitated post-merger integration as chair of the newly-formed agency’s Culture Task Force and by executing a company-wide survey to inform rebranding and organizational identity
All while delivering...
Social media posts
daily
Newsletter contributions and editing
weekly
Podcast prep and production
weekly
Email outreach
constantly
Whatever else came up,
whenever
I write different things...
I've written ads for over 150 brands and businesses with over $1B in cumulative spend, across a variety of industries including Retail, Food & Drink, Arts & Entertainment, SaaS, Fintech, Health & Beauty, Sports, Tech, Business, Education, Home & Garden, etc.
B2C
From white papers to website copy, press releases to product catalogs, I have produced both internal and public-facing materials for six businesses, including two leading ad agencies, conveying their offerings in the informative tone best suited to their audience.
B2B
A magazine article, a personal recipe, a script for Alexa and Google Assistant, or even an original podcast from concept to production notes—whatever the ask, I bring technical expertise, strategic insight, and the full depths of my imagination.
and Beyond
...for different channels.
Performance Audio
Terrestrial, satellite, and streaming radio, tested and targeted to deliver results.
Creator-Based Audio
Capitalizing on an engaged audience while staying true to an influencer's brand.
Creator-Based Video
Leveraging authenticity for executions that make most of the visual medium.
Web
Campaign landing pages, industry blogs, and business websites in their entirety.
Digital
Copy for display, native, and social ads, with the right CTA to boost your CTR.
Social
LinkedIn, Instagram, Facebook, X—anywhere you care to share.
writing + editing + branding + producing + translating +
I love taking on projects
that go beyond the proverbial page.
And
this is all handy:
Natively fluent in Spanish—
y con mucha experiencia escribiéndolo.
I've been writing and translating Spanish-language marketing assets—including radio ads, product catalogs, web copy, and more—in some capacity for the entirety of my professional career. I have served as the go-to person for Spanish writing, translating, compliance, or authenticity reading at the largest podcast and creator-based media advertising agency, a space where accuracy, suitability, and resonance are especially imperative. That includes ads for Spanish-language podcasts, copy for synthetic voice translations, and even disclaimer-heavy ads for regulated industries. Because not only can I speak Spanish—I can speak it really fast.
Known to turn numbers into words.
Good copy gets better with an ear to the ground and an eye on results. I work to continually optimize creative campaigns by translating performance data into actionable takeaways and tactful client recommendations.
Big on collabs.
I have a track record of successful cross-functional collaboration. Lately, I've been working with web developers and senior leadership to develop the content strategy and write the copy for an agency's website—my third time doing so. In the past, my work with Media Analytics, Data Science, and Business Operations for various projects—e.g. optimizing our creative rating and compliance processes for operational efficiency and quantitative messaging insights—have earned me title of "Honorary Analyst."
And bigger on culture.
As in: enthusiast of pop culture, student of high culture, and unwavering champion of work culture.
I'm a two-time winner of the Creative Department MVP Award at one agency and chaired the Culture Task Force at another. I've been known to, say, execute a team-building Halloween scavenger hunt, or organize in-office sudoku tournaments (handily winning an office-wide timed competition, no big deal).
Those things happen some days. But every day, my priority is to foster a respectful, inclusive work environment that encourages curiosity, organic community, and respective contributions each team member can feel good about.
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But enough of me talking.
Clients &
Collaborations
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