Creative, Copywriter, Content Strategist
I am a creative, a copywriter, and a content strategist
with 10 years of experience and a background in performance marketing.
I write different things...
1
B2C
I've written ads for nearly 150 brands and businesses across a variety of industries, including CPG, healthcare, fintech, food, fashion, beauty, tech and electronics, entertainment, automotive, and more.
2
B2B
From whitepapers to website copy, press releases to product catalogs, I have produced both internal and public-facing materials for businesses, conveying their offerings in the informative tone best suited to their audience.
3
and Beyond
A magazine article, a personal recipe, a script for Alexa and Google Assistant, or even an original podcast from concept to production notes—whatever the ask, I bring technical ability and the full depths of my imagination.
...for different channels.
Performance Audio
Terrestrial, satellite, and streaming radio, targeted and tested to deliver results.
Influencer Audio
Capitalizing on an engaged audience while staying true to an influencer's brand.
Influencer Video
Leveraging authenticity for executions that make most of the visual medium.
Web
Campaign landing pages, industry blogs, and business websites in their entirety.
Copy for display, native, email, and social, with the right CTA to boost your CTR.
Podcast
Ads for podcasts, ads for podcast networks, ads about podcasts, and a podcast. All of it.
Digital
I love taking on projects
and going beyond the proverbial page.
And
this is all handy.
Natively fluent in Spanish—
y con mucha experiencia escribiendolo.
I've been writing and translating Spanish-language marketing assets—including radio ads, product catalogs, and web copy, among others—in some capacity for the entirety of my professional career. At my current company, I am the go-to person for Spanish writing, translating, compliance, or authenticity reading. That includes ads for Spanish-language podcasts, copy for synthetic voice translations, and disclaimer-heavy ads for regulated industries.
Known to turn numbers into words.
Good copy can get better with an ear to the ground and an eye on results. I work to continually optimize creative campaigns by translating performance data into actionable takeaways and tactful client recommendations.
Big on collabs.
I have a track record of cross-functional collaboration. Lately, I've been working with web developers and senior leadership to develop the content strategy and write the copy for my agency's website. In the past, my work with the Media Analytics and Business Operations departments for various projects—e.g. optimizing our creative rating and compliance processes, deriving quantitative messaging insights from campaign performance results—have earned me title of "Honorary Analyst."
Clients &
Collaborations
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